LiveXLive Media, Inc has announced that they have teamed with Grammy award-winning rapper and singer-songwriter Nelly and American R&B singer-songwriter Jeremih to kick off LiveXLive’s new Artist Ambassador Program. These two artists have a combined reach of over 34.6 million followers on social media platforms.
“The music industry and how artists make money is ripe for reinvention, especially given the current concert and festival blackout,” said LiveXLive Chairman and CEO Robert Ellin. “Our new Artist Ambassador Program puts creative and promotional power back into the artists’ hands. We’re excited to leverage our expanding platform with Nelly and Jeremih, and to collaborate with other music innovators to create more ways to entertain fans.”
As part of the Artist Ambassador Program, LiveXLive and participating artists will develop, produce, market, distribute and monetize original content, including podcasts, short and long form content, and documentaries. LiveXLive will also share a percentage of LiveXLive’s new paid subscriber revenue with the artists via a proprietary trackable platform, paid for the lifetime of the subscriber. The Company also plans to work with a strategically-selected artist roster to create new revenue streams, which is essential during this time when concerts, tours, and other in-person live performances are on hold.
“Partnering with LiveXLive is an opportunity to stay innovative, and reach my fans in new ways by delivering exclusive live music experiences and original content via the LiveXLive platform,” Grammy Award-winning Artist Nelly said.
LiveXLive recently announced its entrance into the fast growing podcast industry with the acquisition of PodcastOne. PodcastOne generates over 2.1 billion downloads annually and produces over 350 episodes per week. PodcastOne’s library of over 300 podcasts includes shows from Adam Carolla, Steve Austin, Shaquille O’Neal, Tip “T.I.” Harris, Dr. Drew, Heather and Terry Dubrow, Kaitlyn Bristowe, LadyGang, Mike Tyson, Rich Eisen and many more.
“I am excited to partner with LiveXLive to produce original content and stream live performances and break new ground with an expert in the business. In these times, it’s important to find new ways, and platforms to reach my fans with my music,” said R&B singer-songwriter Jeremih. LiveXLive has already streamed over 936 artists since January 2020 as compared to 300 artists in total for 2019.
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