Naomi Osaka is making a statement with her return to the US Open, channeling a “magical girl” vibe with her eye-catching new court attire. At 26, the tennis star is embracing a playful and bold style that contrasts with traditional streamlined tennis wear.
Osaka’s new look, designed by Yoon Ahn for Nike, features a standout walk-on skirt that puffs out thanks to a tulle petticoat, paired with a high-shine black bomber jacket adorned with an oversized white bow. For her first match against Jeļena Ostapenko, she sported a lime version of the jacket, adding even more flair with bows on her vibrant green tiered skirt and sneakers.
“The inspiration behind this look is the feeling of being a ‘magical girl’ on the court,” Osaka explained in a Nike press release. “When I walk onto the court, it’s a moment of transformation, and I want everyone to connect with that fun and powerful energy.”
This whimsical, anime-inspired fashion is more than just a costume; it’s a form of empowerment for Osaka, who has been open about her struggles with mental health and her journey as a new mother. After taking a break from tennis following the birth of her daughter in July 2023, Osaka is using this unique style to mark her return with confidence.
Osaka’s “Lolita goth” inspired outfits are part of a broader trend in fashion, where symbols of youthful femininity, like ribbons and tulle, are worn with pride. This trend, which resonates with over 31,000 posts on TikTok, reflects a new form of power dressing that embraces and celebrates girlhood.
As Osaka takes to the court in New York, she’s not just playing tennis; she’s performing on a stage, embodying a new era of strength and style. “We live in a girls’ world,” designer Yoon Ahn said, “and I wanted to capture that spirit in Naomi’s look.” The collection, launching alongside her Nike Women ready-to-wear line, invites women to express their individuality and confidence, both on and off the court.
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