Smell is the sense that is most closely connected to our memories, which is why the scent of freshly baked gingerbread might magically beam you right back to your grandmother’s kitchen, or picking up on a hint of pine sap can remind you of that Christmas when Santa finally brought you a Tickle Me Elmo. The good people at Miller High Life apparently want this holiday season to make you think of your favorite dive bar, assuming that place still smells vaguely of cigarette packages.
As Food & Wine reports, in honor of its 120th anniversary, the Milwaukee-based beer company is releasing a 2.5-foot light-up neon tree that, yes, has been infused with the scent of sweet tobacco. The Merry High Light, as it’s called, is topped with the Miller High Life “soft cross” logo so your family and friends will know who helped with your holiday decorations (and it also wordlessly answers the question “What’s that smell in here?”). Each glowing green tree is displayed on a tiny tree skirt that matches the striped skirt worn in the brand’s longtime Girl in the Moon logo.
The Merry High Light is exclusively available through Miller High Light’s online store, and a limited number of the trees went on sale on December 8. Each High Light is priced at $120. If you miss out on the table-top High Lights, no worries – Miller High Life is also giving away a full-sized five-foot tall version — complete with a glowing neon Girl in the Moon tree topper — on Friday, December 15. (The beer company says that all of its Merry High Lights will arrive in time for Christmas.)
Miller High Life has also put its own twist on the old-fashioned gingerbread kit, with its Gingerbread Dive Bar kit. The original version debuted in December 2021 and came with ready-to-assemble accessories like a little pool table with pretzel cue sticks and a set of peppermint-topped bar stools. A newer design — which features a High Life sign and a possibly overserved gingerbread patron — is currently available on Miller High Life’s online store.
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