It’s quite a busy February for the Milanese. Fresh off of hosting the Milano Cortina 2026 Winter Olympics, the Italian fashion capital will welcome stylish international showgoers for Milan Fashion Week.
As Fashionista reports, MFW is organized by the Camera Nazionale della Moda Italiana (or the National Chamber of Italian Fashion). Running from February 24 through March 2, major fashion houses like Prada, Ferragamo, Roberto Cavalli and Bottega Veneta will continue as MFW runway mainstays, while the final day on the calendar is dedicated to digital shows.
The National Chamber of Italian Fashion was first established in 1962, aiming to “represent the highest values of Italian fashion, protect, coordinate and enhance the image of Italian fashion in Italy and abroad, as well as the technical, artistic and economic interests of its members.” Its predecessor, the Chamber of Syndicate of Italian Fashion, was created in 1958.
Today, MFW also highlights the next generation of Italian designers and craftspeople with its annual Fashion Hub initiatives. The MFW Fall 2026 schedule is split up by fashion shows and presentations, all of which are happening concurrently throughout the week.
Creative Director Debuts
The provisional calendar includes 52 physical runway shows and 7 digital presentations, marking a dense and transitional edition for the Milanese fashion system. For the Fall 2026 season, multiple legacy brands are ushering in newly appointed creative directors’ debut collections.
This season introduces several major creative shifts. Maria Grazia Chiuri is set to debut at Fendi, Meryll Rogge will present her first collection for Marni, and Demna will stage his inaugural runway show for Gucci.
New and Noteworthy
The calendar also welcomes several brands appearing for the first time with physical runway shows, including Casa Preti, Florania, Max Zara Sterck, Simon Cracker, Tell The Truth, and Venerdì Pomeriggio Designed by MS Vivetta Ponti. On the digital side, Edis Pala, I Am Isigo, Ivan Delogu Senes, and Uni Form enter the Women’s Collection calendar for the first time. Returning to the schedule are ACT N°1, FILA, and GCDS. The definitive calendar, including presentations and events, will be confirmed on February 5 during the official press conference.
Additionally, Emporio Armani will present its Women’s and Men’s collections together for the first time under the creative direction of Silvana Armani and Leo Dell’Orco.
Key Highlights and Schedule Notes
- Major Debuts: Demna’s first show for Gucci (Feb 27), Maria Grazia Chiuri for Fendi (Feb 25), Meryll Rogge for Marni (Feb 26).
- Sophomore Shows: Simone Bellotti at Jil Sander (Feb 25), Louise Trotter at Bottega Veneta (Feb 28).
- Mainstays: Prada, Diesel, Dolce & Gabbana, Etro, Moschino, and Max Mara.
- Armani: Emporio Armani presents a co-ed collection (Feb 26).
- Closing: The final day, March 2, is dedicated to digital shows.
For the most up-to-date, minute-by-minute, check the official Camera Nazionale della Moda Italiana calendar.
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