Country Crock has announced a new collaboration with award-winning Country Music icon and cookbook author Martina McBride to spotlight the brand’s new sustainability initiative – The Cover Crops Project – aimed to help Kansas-area farmers improve soil health on their farms, one of the key benefits of regenerative farming.
“I’m a Kansas native who was raised on a farm and a mom who loves to cook, so I’m passionate about healthier eating, bringing people together around good food, and creating a more sustainable future. That’s why I’m excited to team up with Country Crock to share more about The Cover Crops Project,” said McBride. “The foods we eat are made from crops that are grown by hard-working farmers who make decisions every day about what to grow, when to plant, and how to protect their farms’ soil. More people should know how practices like cover crops help improve the soil underpinning our food supply, which in turn will enable families to enjoy products like Country Crock for generations to come.”
Through a recently announced partnership with No-till on the Plains, The Cover Crops Project encourages farmers to integrate cover crops into their farming practices by providing education, technical assistance and funding to defray related costs. The project kicked-off today, September 22, with a goal of enrolling 13,000 acres of cover crops in eastern Kansas and western Missouri on soybean fields that have not been previously planted with a cover crop.
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