Margot Robbie is quite literally seeing double in the new Chanel 25 handbag campaign.
As Hypebae reports, the playful ad campaign film, directed by Michel Gondry, sees the actress and Chanel House ambassador navigating a Parisian dreamscape that pays tribute to the ever-iconic Kylie Minogue, an artist whom Robbie’s long been a fan of.
The cinematic campaign video acts as a contemporary remix of Minogue’s 2001 “Come Into My World” music video, first released 25 years ago. Robbie is captured traversing the city streets and encountering various versions of herself, each carrying a different iteration of the CHANEL 25. Adding to the nostalgic charm, Minogue herself makes a surprise cameo right out of the gate, bringing the tribute full circle.
The campaign with Robbie follows CHANEL’s 2025 release, in which Dua Lipa and JENNIE debuted the new silhouette for the first time.
Debuting in 2025, the CHANEL 25 bag boasts a hobo-inspired silhouette crafted from quilted leather and is completed by its interlaced chain. Available in four distinct sizes, the new campaign specifically highlights the “Mini” silhouette, available in deep burgundy, dark khaki and classic ecru.
You can check out Robbie in action for Chanel by heading to the brand’s website for a closer look at the 25 silhouette.
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Photo Credit: DFree / Shutterstock.com