The proliferation of celebrity beauty brands (still) shows no signs of slowing down. As of last Thursday, Machine Gun Kelly became the latest star to get into the cosmetics industry with the launch of Un/dn Laqr, a genderless nail polish brand, where the slogan is, “Details Matter, Perfection Doesn’t. Don’t be Precious, Chip the Paint.”
The rapper also known as Colson Baker or simply “MGK” is one of many male celebrities with a penchant for wearing nail color, so it’s a somewhat logical way for him to cash in on the ever-booming beauty business. Because he knows his strengths (and his audience), the performer poses shirtlessly and moodily, draped in chains, in the black-and-white campaign imagery accompanying Un/dn Laqr’s debut.
As for the products themselves, Un/dn Laqr’s first drop includes 10 nine-free shades which will be sold individually for $18 each, in eight different three-piece sets for $52, and in three six-piece polish kits for $86. The hues were chosen “not based on popular trends, but instead selected colors that are beloved regardless of season,” per a press release. These include hues with catchy titles like “25 to Life” (orange), “Mary Jane” (green), “Party Favor” (pink), “Sandstorm” (tan) and “Blank Canvas”(white), among others. There are also two top coats — one matte, the other glossy and dual-purpose, as it can also be used as a base coat. The six-piece sets include one named “Put Me On Top” and another called “Wet Dream” — ~risqué~. There’s also a fun splatter paint set called “Lucid Dream.” Un/dn Laqr is now available to be sold direct-to-consumer via undnlaqr.com.
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