With 2025 firmly behind us and the first month of the year over and done with, it’s time to reflect and analyze. In fashion, anyway… It’s officially time for LYST to share its Q4 findings, kicking off February with the latest Lyst Index.
As Hypebae reports, as always, the index features the hottest brands of the quarter, along with the it-fashion items and the brands to watch.
The Top Ten Brands of Q4 2025
This quarter, Saint Laurent remains the world’s hottest brand, likely due to its killer runway shows and brand ambassadors like Charli XCX, Zoe Kravitz and Bella Hadid. Next up is Miu Miu, because when would being a Miu Miu girl ever be off the menu?
Making up the rest of the top five is COS at number three, with demand increasing by 60%, followed by Ralph Lauren, Prada and Coach. The Row comes in at number seven, followed by Burberry, Gucci, and Moncler to round out the top ten.
Nike Makes the Lyst Index
Interestingly, Q4 marks the first time that Nike has re-entered the Lyst Index in two decades, likely a direct result of the NikeSKIMS launch and the growing relationship between fashion and sport.
Hottest Items for Q4
As for the hottest items, this quarter’s list includes an unlikely quarter-zip at number one, along with Burberry’s Nova Check scarf, UGG‘s Zora ballet flats and more.
1. Polo Ralph Lauren Cable-Knit Quarter-Zip – Words like “borecore” and “conservative classics” characterized this quarter’s report, which makes the addition of Polo Ralph Lauren’s quarter-zip slightly less surprising.
2. Massimo Dutti Puffer Jacket – Wetter weather is going nowhere fast and last season felt significantly colder than normal. That, coupled with the quiet popularity of gorpcore and sport, propelled this Massimo Dutti puffer into the second spot on the list.
3. Arc’Teryx Bird Head Toque – Popularized by celebs like Frank Ocean and Timothée Chalamet, the beanie comes in at number three.
4. Burberry Cashmere Scarf – It’s no secret that Burberry has had a resurgence, thanks to its London-centric ambassadors and brand campaigns, so it makes sense then that a classic cashmere scarf would hit a peak over the holiday season.
5. Chloé Paddington Bag – Demand for this bag rose 291% over the previous quarter, likely due to its celebrity fans like Rachel Sennott, Dua Lipa and Alexa Chung, but the slouchy silhouette also benefits from a designer vintage revival.
6. UGG Zora Ballet Flats – UGG’s Zora Ballet flat marked a new expansion for the brand and it’s clear to see that people loved it.
7. Parke Varsity Mock Neck Sweatshirt – Parke’s Mock Neck comes in at number seven, thanks to its now viral TikTok status. Selling out ahead of the holidays, demand for the varsity-style sweater rose by 1,847% in November.
8. Saint Lauren Vendome Slingback Pumps – It’s hardly surprising that Saint Laurent would enter the hottest items list too, but it’s the Vendome Slingback Pumps that take the cake. Likely due to its classic silhouette and rich colorways, the shoe was also worn by Demi Moore and Chloë Sevigny last year.
9. Victoria Beckham Alina Jeans – Never underestimate the power of Netflix, apparently, because demand for Victoria Beckham’s Alina Jeans reportedly soared by 378% from last quarter, all thanks to its subtle mention in the VB documentary.
10. Lemaire Wrap Coat – Finally, if “buttoned up to the top” doesn’t ring a bell, there’s a chance that this coat isn’t on your wish list. Funnel necks are officially back in fashion and Lemaire is on the menu.
Want more? Head to the Lyst website to view the full report.
—
Photo Credit: Resul Muslu / Shutterstock.com