Coke is “the real thing,” according to Lucky Brand.
As WWD reports, the Authentic Brands Group and Catalyst Brands-owned denim brand debuted a new collaboration with Coca-Cola last week. “In a modern tribute to Americana style, this collection lives at the intersection of heritage and culture, where genuine confidence looks better than manufactured perfection,” Lucky Brand stated.
Spanning men’s and women’s T-shirts, hoodies, hats and more, the collection has an Americana-inspired theme, aligning with the United States’ 250th anniversary this summer. Graphic tees feature slogans like “America, you’re the real thing” and American flag motifs such as the Coca-Cola polar bear wearing a flag bandana. A cotton soccer jersey with Coca-Cola branding nods to the FIFA World Cup taking place across North American this summer.
The collection’s denim pieces include the Lucky Legend Low Rise Festival Coca Cola Short, a women’s cuffed short with Coca-Cola pocket embroidered and exposed pocket bags, and the Coca Cola Denim Trucker Jacket. The 100 percent cotton men’s jacket has “Enjoy Coca-Cola” embroidery in red, white and blue on the back and a mixture of patches and laser etched designs on the front and sleeves.
“Whether you’re planning a road trip with your crew or embarking on a solo trip to reconnect with yourself, this collection is for people who create their own luck; the ones who know that genuine confidence looks better than manufactured perfection,” Lucky Brand stated.
Lucky Brand x Coca-Cola is available online and in Lucky Stores. The collection retails for $39.50-$169.
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Photo Credit: Eugenio Marongiu / Shutterstock.com
