Now that Rihanna is a mom, it seems like she’s expanding her business to cater to children and babies. The superstar and business mogul has trademarked a children’s brand under the name “Fenty Kids” with the U.S. Patent and Trademark Office.
According to iHeartMedia, the report was filed on the government agency’s website on Jan. 20 with a list of the “goods and services” the entrepreneur plans to provide for her newly targeted consumer.
Reportedly news spotlighting Rihanna’s plans for a potential Fenty Kids clothing line follows the reveal of photos of her son, who she shares with boyfriend A$AP Rocky. The couple welcomed their baby boy in May of last year.
During a November interview with Vogue, the “Work” singer teased plans for a baby line. “We didn’t get there yet but it’s something that I might do. We’ll see,” she said at the time. “I would have so much fun with that. Anything in miniature is just so cute.”
According to a screenshot obtained by Pop Crave, Fenty Kids will consist of the following products: clothing, swimwear, beachwear, tennis wear, surf wear, ski wear, layettes, infantwear, infants sleepers, booties, baby bibs not of paper, cloth diapers, caps, swim caps, berets, beanies, hats, aprons, scarves, bandanas, belts, suspenders, neckwear, underwear, bras, sports bras, singlets, socks, loungewear, pajamas, sleepwear, leggings, body shapers, gloves, mittens and footwear.
As of late, Rihanna has been expanding her empire in more ways than one. In October, it was reported that she had registered a trademark for a new “R” logo for a line of merch products, which now seems to be linked to her recently-released Super Bowl merch as she will be performing at this year’s Super Bowl Halftime show or it could be for an upcoming tour.
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