After putting out his EP Tesla on February 24th, Lil Pump is preparing for his next project, LP2, with the Metaverse. The artist has his own virtual world that includes a strip club called “Pump Playhouse,” an underground gambling area, mansions, and lots of cars.
Rich Foster, head of digital marketing at SoundCloud said in a statement, “We built this server with the strategy in mind to bring Pump’s core fans and consumers into his world through the lens of gaming culture, We were intentional that we not only use GTA as a launchpad, but to migrate unique easter eggs throughout the experience.”
A multitude of Lil Pumps tracks and videos also play throughout the metaverse, even his Ty Dolla $ign assisted song, “She Know.”
Jory Carver, the director of artist services over at SoundCloud added, “As we continue to see, dropping music alone isn’t enough anymore, it’s about creating moments around the music, all the better if those moments can engage fans and different communities.”
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