For Fall 2022, Levi’s Gold Tab is launching a vintage-inspired collection influenced by the style of the ’70s and ’80s in Northern California. Naturally, the brand selected San Fransisco native and previous campaign star Emma Chamberlain to model the new pieces (above). The collection, launching Wednesday, includes basics like sweats, hoodies, tees, leggings and other outdoor technical pieces such as puffer vests and an anorak.
It’s “everything comfy,” she went on, “sweats, sweatshirts, sweatshorts, tanks, all the good basics, you name it.” Born in San Bruno, California, Chamberlain is a Northern California native: “I’m a California girl — so with product styles named after California cities and landmarks like Big Sur and Monterey — I feel even more connected to the collection.”
Chamberlain said the campaign was shot in Topanga Canyon: “It felt like a mini vacation. California feels so vastly different across the state, and traveling just an hour can bring you to a completely new environment.”
The line is Levi’s newest tab category, helping the company (founded in San Francisco in 1853) “expand our lifestyle offering,” said Karen Riley-Grant, chief marketing officer at Levi Strauss & Co. “Athletic-inspired with California roots and vintage inspired — it’s fun, easy and comfortable,” continued Riley-Grant. “Gold Tab is exactly what you’re looking for in your favorite sweats, tanks, hoodies, Ts and oversize wovens.”
You can shop the collection at Levi.com.
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