Levi’s is the reigning collaborator of 2024. From joining sacai on the runway at Paris Fashion Week to reworking denim classics with Eli Russell Linnetz‘s ERL, Levi’s shows no signs of slowing down. Now for its latest venture, the denim pioneer joins McLaren Racing to redefine Formula 1 style.
As Hypebae reports, Levi’s and McLaren Racing have merged their innovative mindsets across a speedy collaboration destined for the track. The co-ed collection goes back in time, taking inspiration from McLaren’s old-school uniforms spearheaded by cropped racing gear. One-piece boiler suits accelerate through the collection in light-washed denim, featuring sponsorship patches and “MCLAREN CARS” lettering down the leg.
Similar styles land on two-toned racing jackets with rear Levi’s badges, while form-fitting trucker jackets, 501 denim, and graphic T-shirts pack the collection with 1980s car illustrations. Finally, McLaren dives into its archive to unearth vintage competition posters mirrored on leather gloves embroidered with Bruce McLaren’s founding signature.
The line launched on July 3 to coincide with the British Grand Prix, so it’s available right now both in-store and online.
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