Lauren Alaina has always had a goal of empowering women and recently teamed up with Maurices, a women’s clothing chain that Alaina shopped at previously in her own hometown. Alaina said she loves that “they’re all about female empowerment and making women feel their best and look their best.”
Alaina and Maurices have worked together all year and now have released her new holiday collection that includes festive t-shirts with jokes on the front of them. Alaina co-designed the collection that has shirts that read “Oh Christmas Tee, Oh Christmas Tee” and “Sleigh Girl, Sleigh.” Alaina said that she is “obsessed with them. Obsessed. My whole family will be matching for Christmas. I can promise you that, express my brand in a whole new way, with clothing. It’s been so much fun. I’m really proud of it.”
Alaina went on to say, “That’s the best part of what I do, honestly, I remember being a fan of country music, and being a fan of different artists and wanting to dress like them, and wanting to do these dances in the mirror and just looking up to these women, and to see that and experience that from the other side from young women… I am the same as those women. I am a fan of Carrie and Reba and Dolly and obsessed with these women who paved the way for me, And just to see from the other side, to see girls show up dressed like me and to see them in my t-shirts, to see them singing every word to every song, it’s just the best part of what I do, I absolutely love it. …It really is (a full circle moment). It’s hard to explain how that makes me feel, when there are young women that come and they look up to me. It’s like me looking at Trisha Yearwood, who is like my ‘she-ro.’ I’m almost unable to comprehend that I could be that to someone, you know what I mean? I’m just me. But to them, I’m like her! It is hands-down the sweetest part of my job.”
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