Haus Labs, Lady Gaga’s beauty line, was launched in 2019 to much fanfare exclusively on Amazon, revealing a debut collection of six makeup series. The makeup line was inspired by Gaga’s early days as an aspiring artist, when she shopped for products at drugstores in New York City. Haus Labs was intended to be an affordable, attainable brand — but it has struggled since debuting.
Now, under a new name, Haus Labs will officially launch as a clean beauty brand on June 9 at Hauslabs.com globally, as well as at Sephora in the United States and Canada, both online and in over 500 stores. The lineup will introduce a selection of brand-new products.
“I’m extremely excited to announce that we are bringing brand-new, supercharged, clean artistry makeup to the world, through a place that has inspired me for years, Sephora,” wrote the Grammy Award-winning musician and actress, in a post on Instagram. “At Haus Labs, artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self-expressive with high-performance makeup.”
While we don’t have insight as of yet as to what new products Haus Labs will be featuring in the revamped launch on June 9, we’re sure it’s going to be just as stellar as their current offerings.
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