At 69, Kris Jenner is stepping into the spotlight in a new way—fronting MAC Cosmetics’ latest “I Wear MAC” campaign for their Studio Fix Foundation line. The campaign showcases her recently refreshed appearance, boosted by a facelift by Dr. Steven M. Levine, while also leaning into Jenner’s playful, polished persona.
The ad is equal parts glam and stunt: Jenner is shown walking on a treadmill in heels, shaking a martini, and lounging in a life-sized MAC compact, all with flawless foundation that promises 24-hour coverage and inclusive shade ranges for over 60+ skin tones. It’s her first solo campaign with MAC, and she’s leaned into the opportunity with full confidence—treating the foundation reel like a performance piece of its own.
Jenner has long been known as the “momager,” mostly behind the scenes managing her family’s empire, but this move marks a shift: she’s unapologetically embracing being in front. In interviews, she said she carefully selects projects she believes in, especially ones that reflect her identity and values—for someone used to shaping others’ brands, this feels like shaping her own.
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