When you think of stand mixers, you probably think of KitchenAid. The brand is practically synonymous with the tool, gracing the homes of millions of Americans who use theirs for everything from whipping egg whites to creaming butter and sugar for cookies. Heck, your parents might even still use the same model they got as a wedding gift over 30 years ago.
As Food & Wine reports, KitchenAid’s success isn’t surprising since the brand has been churning out mixers for over a century, which are as easy to operate as they are gorgeous to look at. There’s a lot to love — the striking colors, the seasonal additions that drop every so often, and the range of attachments for every cooking project under the sun — but fans especially look forward to February when KitchenAid announces its highly anticipated “Color of the Year.”
Previous iterations have seen quiet blues, hot pinks, and earthy purples, but this year brings with it a happy and bold shade that’s guaranteed to make any kitchen brighter: butter. Like with Proust and his petite madeleine, butter yellow is an anchor to another time and “the vast structure of recollection” that follows in its wake. The hue is all the bolder, all the brighter, and all the more beautiful for it.
Grab it now before it sells out at kitchenaid.com or williams-sonoma.com.
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