After over a year of teasing, Justin Bieber‘s launched his brand new label SKYLRK with his first collection on Friday. Featuring footwear, clothing and accessories, the brand’s debut launch pretty much sold out immediately.
This isn’t Bieber’s first foray into the world of fashion. He launched his Drew House brand back in 2018 with Ryan Good, but had since stepped away from the brand entirely, stating that Drew House no longer aligned with his vision creatively. Then in December 2023, Bieber first teased his new label, SKYLRK, but fans have had to wait an eternity since then to get the goods. Perhaps that’s why the offerings got snatched up so fast.
As Hypebae reports, showcased on the brand’s Instagram account, the first drop featured hoodies, tank tops, beanies, sunglasses and two pairs of shoes – mules and slides – landing in saturated hues of bright yellow, pink and blue with prices ranging from $40 to $200. According to the website, Bieber has renamed these tones “Fizz,” “Super Blue,” “Smudge,” “Gum” Pink and “Jelly” Red.
The footwear offering includes the Chunky Mule and the Beach Slide, boasting a padded, oversized silhouette that seemingly leans into Bieber’s own, comfort-first aesthetic. Similarly, the sunglasses follow the same oversized look, crafted with bubble-shaped lenses and dubbed the “Upside Down” style.
This launch arrives right as the musician announced his seventh album “Swag,” which was released on July 11. You can check out the first SKYLRK collection on the brand’s website and stay tuned for potential restock dates.
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