Jelly Roll, on his first trip to Australia, found more than just sold‑out shows and festival appearances — he ended up with an unexpected experience at a luxury boutique in Sydney. During a visit to a Louis Vuitton store in the city’s heart, the country‑music star says he was treated as though he were “finna come in and rob that place.” He described the moment as the most intense profiling he’s ever experienced.
The incident unfolded shortly after a high point on his Down Under run: at a show in Sydney’s Qudos Bank Arena, Jelly Roll brought UFC specialist Alexander Volkanovski on stage for a surprise duet. Just days later he found himself feeling uncomfortable in a luxury retail setting rather than under the lights of a concert stage.
Jelly Roll shared his thoughts on Instagram, saying he had “never been looked at more like a crim” and noting that even when he had acted like an actual criminal, he never felt that degree of suspicion. Despite the awkward moment, he kept the mood light – leaving the store with laughter alongside his crew.
As his Australian leg of the tour nears its end, with remaining stops in Townsville and Auckland, the incident offers a stark reminder of how celebrity status doesn’t always shield artists from unexpected behavior. For Jelly Roll, the moment adds a personal anecdote to what has already been a whirlwind international expansion.