JAY-Z and Roc Nation will be organizing Rihanna’s halftime performance that is marked for February 12th. JAY-Z has been the NFL’s live music entertainment strategist since 2019 and signed Rihanna to Def jam in 2005.
Jay stated, “Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn, A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
It is still unclear what to expect of the show, however Rihanna has suggested that she is working on something special to coincide with the game, Although she made note it will not be a new album.
Meanwhile, Rihanna released a limited edition Save X Fenty football themed drop, with 17 different pieces, including hoodies, sweatpants, varsity jerseys, tops, hats, beanies, boxers and a bandana.
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