It’s nearly impossible to keep up with the TikTok trends. One minute we’re all sporting cowboy boots like we’re headed to the rodeo and the next we’re cosplaying as Barbie herself. While this isn’t to say the Coastal Cowgirl and Barbiecore trends are on their way out (the opposite, in fact), there is a brand new style to try on: Tomato Girl Summer.
What Is Tomato Girl Summer?
Now you’re probably wondering…wtf is tomato girl summer? The new “it girl” aesthetic on TikTok is breezy, casual, flowy, and oozes summer energy. The trend is all about embodying the romantic slow-paced living that might pop into your mind when the word “tomato” is brought about: breezy walks on the coast somewhere in Europe, strolls through the farmers market, eating antipasti in cafes, afternoon swims in the ocean — the list can go on.
The tomato girl looks like she stepped right out of an ad for the Amalfi Coast. She wanders through farmers’ markets, wears bright tones and bold prints (actual tomatoes included) and plenty of ruffles. She cooks with the windows open. She’s Diane Lane in “Under the Tuscan Sun,” she’s July Roberts in “Eat, Pray, Love,” she’s Sophia Loren in… she’s Sophia Loren, period.
The “tomato girl” hashtag has already garnered a whopping 2.4 million views—and counting. Even Airbnb is expecting an influx of coastal Italian travel, whether you blame the TikTok trend or not is another story.
How to Dress Like a Tomato Girl — and Where to Shop the Trend
As PEOPLE magazine reports, being a tomato girl calls for a hyper-specific wardrobe too. Must-have pieces include picnic-appropriate dresses, flowy linen pants, head scarves, espadrilles, woven handbags and more. The trend is also big on patterns, whether that be gingham or pinstripe, eyelets or florals and of course, artsy food graphics.
As observed by Byrdie, the rustic-inspired lifestyle is big on “old-school” aesthetics, whether that comes in the form of vintage jewelry (like watches, which have grown in popularity thanks to quiet luxury dressing) or glowy, barely there makeup.
Lisa Says Gah, the San Francisco-based retailer known for its fruit, vegetable and pastry-patterned clothes and accessories, is a top spot to help you embody your best tomato girl lifestyle. The brand’s Robyn Jean, a pair of white wide-leg covered in restaurant motifs, like green glass bottles and oyster shells, screams tomato girl summer. It’s the perfect piece to go with its matching supermarket-style Baby Tote.
Meanwhile, RHODE offers designs that are more subtle, from the beachy halter-neck Paolo dress to its romantic Pia dress featuring baroque patterns, puff sleeves and a ruched silhouette.
And if you thought ballet flats were out of style, think again. Dolce Vita and For Love & Lemons summer collaboration reintroduced the style with rose-bud straps, a tiny detail that totally encapsulates the Mediterranean-influenced trend.
Celebrities Who are All About Tomato Girl Summer
The trend isn’t just booming online — celebrities like Billie Eilish have given the vibe a try in real life. The “Happier Than Ever” singer was seen wearing a tomato-y corset from Miaou in 2021. In an outfit photo shared to Instagram that summer, Eilish wears their now sold-out Campbell corset featuring graphics of plump tomatoes.
More recently, Hailey Bieber was in France soaking in the rays on a boat and wearing a red pinstripe shirt and denim cutoff jeans. Even Kourtney Kardashian Barker, who wed Blink-182 drummer Travis Barker last April in Portofino, Italy, was all about the tomato girl facade before it even had a name.
The bride and her family — sisters Kim and Khloé Kardashian and Kendall and Kylie Jenner, daughter Penelope Disick and stepdaughters Alabama Barker and Atiana De La Hoya — were all decked out in Dolce & Gabbana, the definition of la-dolce-vita indulgence.
Needless to say, now’s the prime time to stock your closet with kitschy clothes, pack your wicker baskets and have some fun in the sun the tomato girl way.
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Photo Credit: Zigres / Shutterstock.com