If you heard the #HarryForGucci bat-signal go off last week, that’s because the Italian fashion house began teasing a new campaign starring the now Grammy-winning artist and some other famous faces, with some Harmony Korine-lensed portraits worthy of teens blowing up to poster sizes and hanging up on their bedroom walls.
To spotlight its “Beloved” accessories lines, Gucci and Alessandro Michele assembled a cast of known associates and friends of the brand — “an eclectic pack of influential and renowned stars,” according to a press release. That includes Styles, Dakota Johnson, Serena Williams, Awkwafina, Diane Keaton, James Corden and Sienna Miller.
The whole idea behind Beloved is that they’re pieces “enamored by the House and their wearers, a reference to the House’s past and the way it defines its now.” Keep your eyes peeled for the full campaign, which drops on April 22.
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