Give Black Dogs a Chance!

Black Giant Schnauzer dog

National Black Dog Day is celebrated annually on October 1 to raise awareness about and combat “Black Dog Syndrome,” a phenomenon where black dogs are overlooked for adoption in shelters. 

Black Dog Day was created by author and animal rescue advocate Colleen Paige, who also founded National Puppy Day and National Mutt Day. The day encourages people to appreciate black dogs, educate others about the stigma they face, and consider adopting or fostering one. The challenge stems from factors like poor lighting in photos, which hides their features, and cultural superstitions linking black dogs to bad luck.  

Why are black dogs overlooked?

Black Dog Syndrome (BDS) is a phenomenon observed by rescues and staff in animal shelters where black dogs are less likely to be adopted than dogs of other colors. This phenomenon persists regardless of a particular dog’s breed, general behavior, size, personality, or age, and it results in far too many good dogs never finding their forever homes.

Some say part of the reason could be attributed to the fact that black fur can be difficult to photograph, making it hard for potential adopters to see the dog’s features and “adopt me” expressions online. And then there’s the cultural bias -superstitions and portrayals in media (like attack dogs in movies where dark breeds like Dobermans and Rottweilers are often used) can create an unconscious bias against black dogs. 

How to participate in National Black Dog Day

Adopt or foster a black dog. Provide a loving home for a dark-colored canine. If you have room in your home, adopting a black dog is, by far, the best way to celebrate this holiday. In doing so, you’ll be giving a deserving dog a much-needed shot at a happy, comfortable life in a loving home.

Share photos. If you have a good camera and solid photography skills, offer to take quality photos of darker-colored residents for the shelter to use in online posts. Having black dogs wear brightly colored handkerchiefs/collars for their photoshoot will help emphasize their beautiful features. Taking the time to capture images showing a dog’s personality makes a huge difference in finding them a loving home. Share on social media with #NationalBlackDogDay. 

Educate others.

Share these facts with your friends and loved ones to promote National Black Dog Day:

  • It’s harder to find homes for black dogs because they are subconsciously associated with aggressive behavior or danger.
  • Black dogs’ facial features are more difficult to distinguish, which hides their personalities and makes it harder to connect with potential adopters.
  • While black isn’t the most common dog color, black dogs are often perceived as “ordinary,” and people often choose dogs with flashier appearances.
  • Because black dogs are difficult to photograph, people are not as likely to adopt them based on photos alone.
  • Black dogs have the lowest adoption rate and highest euthanasia rate in shelters.

Some great reasons to consider adopting a black dog include:

  • Black dogs are just as loyal and loving as dogs of any other color.
  • They have a mysterious quality about them.
  • Black fur hides dirt well, which is beneficial when you’ve been too busy for that dog bath or grooming session!
  • They look fantastic in snowy pictures. The contrast between their fur and the snow is incredible!
  • A black dog is a perfect accessory for any outfit. They go with anything!
  • They’re fantastic snuggle buddies.
  • There are plenty of black dogs to choose from in shelters.

Volunteer at a shelter. If adopting a dog isn’t an option, spend some time with the dogs at your local shelter. Let workers know that you would like to spend some time walking or playing with the black dogs currently in their care. Even if you can’t bring them home with you, you can give them a great day!

Make a donation. Most shelters and rescue organizations rely on donations to keep their doors open. Donate money or dog food to your local shelter, or find an organization specializing in finding homes for black dogs. Either way, your contribution will be greatly appreciated and used to help canines in need.

Treat your black dog. If you already own a black dog, take them out for a fun outing or buy them a favorite treat. 


Photo Credit: katamount / Shutterstock.com