Natera, Inc. has announced that it has teamed up with the George Lopez Foundation to create the #GLFTrickShot Challenge, a social media fundraising campaign for kidney patients in need that also aims to raise awareness around the prevalence and risks of kidney disease. The challenge involves getting a ball into a receptacle, golf style, and videos will be linked to the campaign page GLFTrickShotNatera.com, where donations can also be made. All proceeds will go toward living essentials, including food and medications, for kidney patients.
“As a 15-year transplant recipient, I appreciate Natera’s sponsorship of this challenge and value the opportunity to work together to raise money for kidney patients struggling in this pandemic,” said George Lopez, renowned actor, comedian, and co-founder and Director of the George Lopez Foundation. “About 96 percent of people with early-stage kidney disease don’t know they have it.1 The #GLFTrickShot Challenge is a fun and creative way to raise awareness, help those in need, and see just how good your friends really are behind the ball.”
Already, many celebrities have signed up to participate, including Scream actor David Arquette, Joe Mantegna from Criminal Minds, musician Jeffrey Osborne, singer Pat Monahan from the band Train, celebrity plastic surgeon Jason Diamond, and many others. In addition, key transplant opinion leaders, including Kamyar Kalantar-Zadeh, MD, MPH, PhD, Chief, Division of Nephrology, Hypertension and Kidney Transplantation at UC Irvine School of Medicine, will also participate.
“Natera is thrilled to be working with the George Lopez Foundation on this important initiative and we’re looking forward to seeing some entertaining and creative videos from the challenge,” said Phil Gauthier, MD, Medical Director of Organ Health at Natera. “Here in the U.S., one in three adults is at risk of kidney disease,1 but with advanced technology and increased awareness, we can help improve the management of kidney disease and ensure continued quality of life for kidney patients.”
—
Photo Credit: Chris Allan / Shutterstock.com