As June marks Pride Month and the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways.
Several brands are showing their support by creating capsule collections full of rainbow-themed apparel and accessories, donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.
As part of parent company Gap Inc.’s partnership with the United Nations Free & Equal campaign, Gap is releasing a Pride Month collection with rainbow-colored T-shirts, shorts and accessories featuring phrases like “My Dads Rock,” “Free to Be Always” and “Be Kind,” available for men, women, children and babies with prices ranging from $9.95 to $59.95. The brand is donating 15 percent of sales from the collection to the campaign.
And Banana Republic, also under the Gap Inc. umbrella of companies, is donating $60,000 of proceeds from its Pride capsule collection to the United Nations Free & Equal campaign. The collection includes apparel and accessories featuring images of bananas, elephants and rainbows for men, women and children. The collection ranges in price from $10.50 to $64.50.
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