Frank Ocean is predominately defined as an R&B artist by music service providers, and it’s the category where you’ll find most of his music listed. However, it’s clear he draws from a ton of different places, including hip hop, electro-funk, psychedelic, jazz-funk, pop-soul, and many more. The fact that Ocean refuses to be defined may explain where he’s going now by smoothly sliding into the world of fashion.
Frank Ocean’s new fashion brand, Homer, launched Monday with a collection of fine jewelry and silk scarves. The collection, which will only be available at the brand’s appointment-only store in Manhattan, includes handcrafted jewelry made from 18-karat gold, recycled sterling silver, hand-painted enamel and lab-grown diamonds. The jewelry includes chain bracelets and necklaces, cartoon-like charms and studded earrings.
The collection has been described as inspired by “childhood obsessions and “heritage as a fantasy”—a mood conveyed well through a sort of Delia’s-meets-L.L.Bean catalogue shot by photographer Tyrone Lebon and Frank Ocean himself.
Although Ocean’s luxury brand will start with fine jewelry and silk scarves but it’s fully expected to expand into clothing, accessories, shoes, and more. A Prada collaboration, long rumored on message boards, is also part of the debut Homer collection. But outside a seafoam Prada anorak, similar to the one Ocean wore to the 2019 Met Gala, the products in Homer’s 84-page catalogue are mostly cartoony baubles in alien shapes or the letters A-OK curved into a ring. The prices range from $395 for the aforementioned ring in silver and peak at $1,898,000 for a an 18K white gold necklace with lab grown diamonds. (Ocean’s brand solely uses lab-grown diamonds from an American source.)
On Monday, August 9th, Homer opened its store at 70-74 Bowery, the home of New York Jewelers Exchange. Shopping is by appointment only, with occasional walk-up appointments available, or via messaging the Homer hotline +1 (212) 410-3300 on Signal.
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Photo Credit: Debby Wong / Shutterstock.com