The world has changed, and over the years, so has Pride. A global pandemic and a transformative movement for racial justice and inclusivity have shifted how we value each other and think about Pride 2021 in even more purposeful ways. As part of its ongoing commitment to LGBTQ+ in the workplace and communities, Shake Shack is recognizing Pride by releasing a limited-edition Pride Shake, available June 1 through June 30 at all U.S. Shake Shack locations.
The company released a statement which read, “as the community celebrates in old and new ways this year, Shake Shack is focused on joining forces with long time partner The Trevor Project, the world’s largest suicide prevention and intervention organization for LGBTQ young people, to support their “Here” campaign to raise funds that’ll enable Trevor to serve an additional 100,000 crisis contacts from LGBTQ+ youth. 1.8 million LGBTQ+ youth have seriously considered suicide in the U.S. in the past year. The Trevor Project is here, whenever and wherever people need support, and it’s always 100% free. Shake Shack is proud to support their critical work with the limited-edition Pride Shake for the month of June, donating 5% of the sales price to The Trevor Project, with a minimum donation of $50,000.”
“Shake Shack seeks to support and create safe spaces for LGBTQ+ employees and communities at a time when hatred against marginalized groups continues to escalate in this country,” said Idris Stover (she/her), Director of Diversity, Equity & Inclusion for Shake Shack. “We’re honored to partner with The Trevor Project once again. And we are continuing to play our role as a business by taking action and continue being a champion during Pride Month and beyond.”
The Pride Shake sounds absolutely refreshing and delicious. It’s made with strawberry and blackberry frozen custard and is topped with a mango and passion fruit blend, whipped cream and rainbow glitter. Starting June 1 through June 30, guests can find the Pride Shake available at all U.S. Shake Shack locations (excluding airports, stadiums and ballparks).
But wait, there’s more! The Pride Shake in a dedicated Pride cup, featuring an updated Pride-themed burger icon. The company says, “our campaign is based upon the tenets of being inclusive and diverse, and therefore it was important to update our burger icon and campaign color palette to be consistent with the 2018 redesign of the Pride Flag. This color palette has the original rainbow, and includes the important addition of black and brown to represent people of color, as well as light pink and light blue representing the Trans pride flag.”
So, show your pride and enjoy a shake for a cause!
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Photo Credit: YAO23 / Shutterstock.com