The fashion industry is being called upon to expand their range of luxury brand sizes they offer to go beyond the standard 0 to 12. While many fashion companies claim they’re listening, serving their customer’s needs and being inclusive, currently only about 20% of the luxury ready-to-wear fashion market has inclusive sizing. When you consider that 68% of American women report that they wear a size 14 or above, and recent reports state the average American woman wears a size 16 to 18, those fashion numbers just don’t match.
The good news is that more and more labels are making extended sizes. For example, 11 Honoré, a multi-brand luxury site that carries sizes 10 to 20, launched just last year. And initial reports that 11 Honoré’s most popular size is that top size 20, so it’s now urging the more than 80 luxury labels it sells to extend their sizing even further.
If the definition of capitalistic success is matching demand with supply, the point is that there is an enormous demand in the market that is just waiting to be supplied. And those in the luxury fashion industry could reap big rewards if they start truly serving the consumer.
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