In a recent interview, Emma Roberts offered her thoughts on why movies like “Madame Web” sometimes flop at the box office, suggesting that the internet might be a significant factor.
“Things work; things don’t work. Everyone likes to act like they can predict if they’re going to work or they’re not,” Roberts told Variety. “And the truth is, you can’t. Things do badly, and then they blow up later on TikTok.”
Roberts starred in the S. J. Clarkson Marvel Comics film alongside Dakota Johnson, Sydney Sweeney, Isabela Merced, Celeste O’Connor, Tahar Rahim, and Adam Scott, released in February. Despite the star-studded cast, “Madame Web” has maintained an 11% rating on Rotten Tomatoes and a 57% Audience Score.
Despite the reception, Roberts “personally loved” the Marvel movie. “I’m not intimidated by failure, and I’m not intimidated by people having negative thoughts about something. I personally really loved ‘Madame Web,'” she said. “I thought everyone in it was great. The director, S. J. Clarkson, I think did an amazing job. She’s the reason I wanted to do that movie.”
Roberts believes the negative reviews might be influenced by internet culture. “If it wasn’t for internet culture and everything being made into a joke, I think that the reception would’ve been different,” she explained. “And that’s what bums me out about a lot of stuff, even stuff that I’ve done, is people just make such a joke out of everything now.”
Dakota Johnson, the film’s star, also commented on its reception. “Unfortunately, I’m not surprised that this has gone down the way it has,” Johnson told Bustle, noting the challenges of making movies and the audience’s keen awareness of quality. “But it was definitely an experience for me to make that movie. I had never done anything like it before. I probably will never do anything like it again because I don’t make sense in that world. And I know that now.”
Do you agree that internet culture contributes to the unfair negative perception of TV and movies, or are they just that bad before they even hit theaters?
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