To mark the dawn of a new decade and all the bright moments ahead, Tropicana, the leading juice maker with long-trusted expertise in taste and nutrition, kicked off 2020 in a very big way. Together with actress and comedian Ellie Kemper, the brand hosted a memorable experience at 41st Street and 5th Avenue today to celebrate one of New York City’s brightest moments—Manhattanhenge, one of the rare days in a year when the sun rises in perfect alignment with the New York City street grid. In addition to an iconic view, Tropicana offered complimentary breakfast sandwiches and single-serve Tropicana Pure Premium orange juice to consumers throughout the morning.
Tropicana believes that everyone deserves a moment of real brightness in their day, and those moments are made to be celebrated. Whether it’s enjoying a glass of Tropicana Pure Premium orange juice, spending quality time with their family, or watching the sunrise, moments of brightness can come in many ways.
“More than ever, people are looking for moments of brightness to enhance their every day,” says Patrick Kalotis, SVP and GM, PepsiCo Juice Portfolio. “To us, Tropicana is bottled sunshine. That’s why we are thrilled to partner with brightness personified, Ellie Kemper, to surprise and delight New Yorkers on a winter morning and recognize this special Manhattanhenge sunrise.”
Kemper has been serving up sunshine and smiles for more than a decade. As a new mother of two, she embodies the values of modern families who appreciate bright moments amid the chaos of their everyday routines.
“I try to look for the joy in every situation—both big and small. A simple giggle from my kids can brighten my day in a big way, or even stealing a quiet minute for myself in the morning has tremendous power,” says Kemper. “I’m thrilled to partner with Tropicana to encourage everyone to cherish those little moments of brightness, and as a New Yorker, what better way than by greeting the Manhattanhenge sunrise?”
The pop-up experience comes on the heels of Tropicana’s new masterbrand campaign, “Sip Your Sunshine,” which celebrates just that: the brightness that a single sip of delicious Tropicana can bring. It shines a light on the modern, authentic, everyday occurrences that bring moments of happiness into our lives—the same brightness that Tropicana has provided for 70 years and is now bringing to a new generation. The national television spots began airing on Monday, January 20.
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