2019 marked the first year online retail sales exceeded those of brick and mortar shops, and it’s easy to see why. Whether you’re adding to cart via Instagram or you drunkenly bought a vintage Chanel jacket and a dolphin necklace from your bed at 2AM (no regrets), shopping online is so damn simple. Major e-commerce sites like Amazon and Nordstrom top our list of the best digital destinations, but the world wide web offers some of the best indie boutiques, direct-to-consumer brands, and little-known brands you should be paying attention to. Here are Elle.com’s top eight .com’s for you to check out now.
everlane.com
If you’ve ever tried visiting one of Everlane’s three brick and mortar shops (with a fourth location opening soon in Brooklyn, NY), you know all too well that a line is usually waiting out the door. Their eco-friendly, socially conscious clothes are worth the wait, but we prefer shopping on their easy-to-navigate, fully stocked website instead.
stylenanda.com
Stylenanda is a staple in its home base in Korea, but they’re just getting started here in the US. The brand is known for flirty dresses at a super affordable price point, but make sure you don’t miss out on their K-beauty brand 3CE, which was recently acquired by L’Oréal.
baublebar.com
If you like your jewelry loud, colorful, and most importantly, plentiful, make sure you check out Baublebar. They have limited styles sold at retailers like Bloomingdales, but their own site has so much more to offer. With the exception of their newly launched fine jewelry collection, most of their styles fall under $50. You’re bound to get all the compliments.
withjean.com.au
You probably saw this top all over Instagram, but that hasn’t slowed your interest in buying it. With Jean is based in Australia and is a fan favorite of models like Elsa Hosk and Martha Hunt. Think of them as the Aussie version of Rouje. Shop here for feminine separates worth double posting to your grid.
thefrankieshop.com
If you love Old Celine, you’ll love Frankie Shop, and you’ll really love their budget-friendly clothes. The NYC-based site curates their in-house label alongside contemporary brands like Rachel Comey and LOQ. Make sure you follow their Instagram too, for a muted palette to inspire you in fashion, home decor, and more.
pixiemarket.com
What started as a small shop in the Lower East Side of Manhattan has turned into an online trove of sartorial treasures. Pixie Market has something for everyone, whether it’s their minimalist ’70s clothing (like this amazing linen set) or $20 gold hoops. Their tight edit of on-trend clothes is unbranded, high quality, and priced fairly— rarely does an item exceed $150. Be sure to act fast, because their items are known for selling out quickly.
aritzia.com
Aritzia is one of our go-to brands for everyday essentials, but their IRL stores can be very overwhelming. Shopping their website means you can bypass the search (and avoid their group fitting rooms). Don’t forget to peruse their selection of online exclusives you can’t get anywhere else.
thisisthelast.com
The Last Line is your ultimate destination for those who expect whimsy to go hand and hand with 14k gold and diamonds, . They know how to have fun with their fine jewelry, which includes everything from yin yang pendants to rainbow diamond tennis bracelets. You’ll be investing in a piece from TLL, but know that you’ll cherish it forever.
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