Dwayne Johnson and Dany Garcia today unveiled Athleticon, a first-of-its-kind 360 immersive experience bringing together the very best in athletics, wellness and entertainment, from Friday, October 9th through Sunday, October 11th, 2020, in Atlanta. In partnership with IMG and inspired by their shared passion for the pioneering category of fitness entertainment, Athleticon is the culmination of decades of lessons learned.
Athleticon is an inclusive, family-friendly experience designed to simultaneously thrill, energize, excite, inspire and transform lives. Carefully curated programming with leading experts, athletes and influencers will provide all the necessary tools designed to nurture the body, mind and soul. Culinary delights, training and fitness programs, the latest innovations in fitness gear, pulsating musical performances, comedy sets, top celebrities and exclusive film premieres, all guaranteed to unite and delight attendees in a never-been-done-before way.
“We are thrilled to be launching Athleticon in October 2020,” Garcia says. “We’re inviting you to step into a new world – and discover our joy throughout this journey. We want to inspire the power and connection of community through these delightful experiences in athletics, wellness and entertainment. These moments of awe are pure magic and incredibly special. The spectacles will wow you and change your thinking in your approach to your health and your life. My training was the foundation that helped me find my path to pursue my deepest personal dream, which has enriched all aspects of my life. Athleticon allows me to share this dream with you in the great city of Atlanta.”
“We’ve always been committed to fitness and health – it’s what sustains us mentally and physically,” Johnson says. “Creating Athleticon is a natural extension of everything we do for our global audience who are connected to the people and brands that inspire them. Whether you’re at the peak of your fitness game or fighting for every gain, I can’t wait to see your transformative journey at Athleticon. Join me and let’s get to work.”
Every day, Johnson and Garcia work to build experiences for their global audiences that will both entertain and positively impact them. Athleticon is the exciting culmination of this work, offering attendees the unique opportunity to transform the way they think about athletics, health and wellness, and entertainment, all while uncovering hidden passions, untapped physical expressions and immense will.
Athleticon is about disrupting your limits and building a foundation for your life. It’s unlike anything that has been done before – an event on a global scale that will allow real people, with real lives, to celebrate movement and competition, to enrich themselves and loved ones, and experience the joy of life and community.
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