Dolly Parton Launches Virtual Holiday Cards

Dolly Parton and American Greetings announce their latest collaboration, A Holly Dolly Christmas Collection, just in time for the holidays. Spurred by the success of Parton’s initial Everyday Card collection and her SmashUp “Birthday Time” e-card, these holiday cards in collaboration with the global superstar will bring more joy, hope, love and laughter to families around the world.

“Knowing that I can be a small part of making someone’s day a little brighter is such a great feeling, and this holiday season, especially, it helps to know someone you love is thinking about you,” says Parton.

Earlier this year American Greetings announced a multi-year partnership with Parton that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways. “Birthday Time,” Parton’s SmashUp initial digital ecard offering, has been sent more than 500,000 times since its launch six months ago.

Dolly Parton is the most honored and revered female country singer-songwriter of all time. Achieving 25 RIAA-certified gold, platinum, and multi-platinum awards, she has had 26 songs reach #1 on the Billboard country charts, a record for a female artist. Recently, her Christmas album “A Holly Dolly Christmas reached #1 on the Country charts. Parton reached #1 on the Billboard Christian Airplay Chart for the first time for her duet with Grammy award-winning Zach Williams of “There Was Jesus,” as well received her first Dove Award for short form video for her collaboration with for King & Country on the song “God Only Knows.” Parton is the first artist to have topped the Billboard’s Adult Contemporary, Christian AC Songs, Hot Country Songs, Christian Airplay, Country Airplay and Dance/Mix Show Airplay radio charts. Parton recently became the first country artist honored as Grammy MusiCares Person of the Year given out by NARAS. She has 46 career Top 10 country albums, a record for any artist, and 110 career-charted singles over the past 40 years.


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