Soon enough Delta SkyMiles members will be able to use Paramount+ as part of their in-flight entertainment starting this spring. According to the company themselves, SkyMiles members will have access to free, high-speed internet and the premium tier of Paramount+, for flights originating from a U.S. location.
Once passengers connect to the in-flight WiFi, they can then create a Paramount+ account and watch the entire library for free. After landing, members are given a free trial for Paramount+’s premium tier. The deal is better than the average deal between streaming services and airlines, as typically the access is limited to only a portion of the streamer’s library.
Paramount is attempting to draw from the 50 million unique passengers that fly Delta every year. They stated that, “1883 and 1923 and Tulsa King, these are hits. They’re doing so much work for us in terms of acquisition and retention, engagement. Our consumers love them, but they’re objectively underexposed, It’s a fact that most people haven’t seen them, and many people haven’t even heard of [them], and so this is an opportunity for us to expose those shows to this massive audience.”
Another partnership Delta has made includes a partnership with the New York Times to offer games like Wordle, Spelling Bee and the crossword for passengers this year.
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