CoverGirl, the brand that’s built an empire on “Easy Breezy Beautiful” makeup like their classic concealer and waterproof mascara, has set its sights on what lies beneath makeup: our skin. The Coty Inc.-owned company has just launched a 100% vegan skin care line called “Cean Fresh Skincare.”
First on the list of the line’s five products is the Clean Fresh Skincare Hydrating Cream Cleanser ($10), which gently cleanses off dirt, oil and makeup for a fresh, clean finish. Also included in the launch: Clean Fresh Skincare Priming Glow Mist ($10), which is chock-full of vitamin C and electrolytes; the lightweight Clean Fresh Skincare Weightless Water Cream ($15); cactus water-infused Clean Fresh Skincare Dry Skin Corrector Cream ($15); and pore-blurring Clean Fresh Skincare Mattifying Oil-Free Moisturizer ($15).
Formulated with 100% “clean” ingredients such as TruClean Cactus Water, Meadowfoam Seed Oil, Rosewater and Vitamin C, the Clean Fresh Skincare range is proven to improve the look of skin instantly and overtime. Additionally, there will be a Tinted Lip Balm to hydrate lips as well. We can’t wait to see if CoverGirl’s skin-care products live up to the same hype as their makeup.
Everything in the line is retailing for $15 or under and available online and at all major retailers.
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