It has been recently announced that Showtime will air The Show, a 90-minute feature documentary that will provide a unique, first-ever look into the making of the Pepsi Super Bowl Halftime Show. This year’s show starred The Weeknd and was executive produced by Emmy nominee Jesse Collins (BET Awards, Grammy® Awards, Oscars®), Roc Nation and directed by acclaimed multi-award nominated Hamish Hamilton (who has directed the Halftime Show since 2010). Directed by Emmy nominee Nadia Hallgren (Becoming), The Show is produced by the Pepsi in-house content studio and Boardwalk Pictures (Cheer, Chef’s Table) and will premiere later this year.
This past Sunday, nearly 100 million people around the world tuned in to watch The Weeknd’s visual and sonic artistry on the Halftime Show stage. What the world witnessed was the product of tireless hours, days and months of collaboration among first-time Halftime Show executive producer Collins, brought on by second-time executive producers Roc Nation (and other entertainment industry visionaries) to pull off one of the biggest musical productions during one of the most challenging, unprecedented times. Despite the logistical challenges that the collective team faced in the lead-up, the result is what the world saw Sunday – an imaginative, out-of-the-box performance.
“Anchored by The Weeknd’s dynamic performance, THE SHOW is a worthy snapshot of the tremendous artistry and effort that goes into the Pepsi Super Bowl Halftime Show,” said Kent Sevener, Executive Vice President Content Acquisition, Showtime Networks Inc. “Jesse Collins has been absolutely passionate about this project, and Nadia Hallgren brings the kind of energy and insight that will make this behind-the-scenes look a transformative experience and something unique for SHOWTIME viewers.”
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