Pop sensation Chappell Roan is generating buzz with her innovative promotion for the forthcoming country-inspired single, “The Giver.” The track, first introduced during her Saturday Night Live performance in November 2024, has yet to be officially released. To engage fans, Roan has launched a unique marketing strategy involving billboards and a dial-in hotline.
In Nashville, a billboard features Roan dressed as a lawyer, advertising “Your ex’s worst nightmare” alongside the phone number 620-HOT-TOGO (620-468-8646). Upon calling, fans are presented with options to connect with various services, including legal assistance, dental appointments, plumbing, and construction. Each selection leads to a snippet of “The Giver,” offering listeners a preview of the anticipated song.
This inventive approach has sparked excitement among fans eager for new music from the Grammy-winning artist. While an official release date for “The Giver” has not been announced, the creative teasers suggest it may be imminent.
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