Category: Pets

Pet Brands are Relying on Furry Social Influencers to Peddle Products

If you’ve ever scrolled through your social media feed and found yourself captivated by adorable furry friends promoting products, you’re not alone. Pet influencers have taken the marketing world by storm, becoming a powerful tool for brands to reach their target audience in a fun and engaging way. So, how do brands use pet influencers […]

With Inflation a Concern, even discerning Pet Lovers are choosing Cheaper Pet Foods and Treats

Pet food—typically one of the last places animal owners look for savings—may no longer be sacrosanct. When dog and cat owners cut back on spending for themselves, pet items, especially food, are among the last areas where changes are made. But with inflation straining wallets, pet parents have already been cutting their spending, particularly when it comes […]

FDA Releases New Animal and Veterinary Innovation Agenda

The Food and Drug Administration (FDA) just announced that it has launched the Animal and Veterinary Innovation Agenda (AVIA) as a way to modernize the way the FDA evaluates and supports the development of innovative animal and veterinary products. The guidelines break for a list of 4 objectives and details that will support actions by […]

Elanco launches Varenzin-CA1, a First-of-its-Kind Oral Treatment for Anemia in Cats with Chronic Kidney Disease

Elanco Animal Health Incorporated has sent its first shipments of Varenzin™-CA1 (molidustat oral suspension) to veterinary clinics around the country. Varenzin-CA1 has been conditionally approved by U.S. Food and Drug Administration (FDA) as the first and only treatment to control non-regenerative anemia in cats with chronic kidney disease (CKD). Anemia from CKD can dramatically affect […]

Researchers explore New Vaccine that can Protect Dogs from Major Cancers

Calviri, a Phoenix-based biotechnology research company, is investigating an experimental vaccine that could protect dogs from major cancers. According to the company’s website, they “are determined to offer humanity a better life, free from cancer. While our goal is hugely ambitious, we are intensely driven to rid the planet of worry from cancer.” As Today’s […]

Study Suggests There’s a Good Reason to Baby Talk to Our Cats

We’re all guilty of talking to our pets in a baby voice—so much so that cats might even be able to recognize it. As Daily Paws reports, French researchers conducted three series of tests using 16 cats. They found that cats are not only more responsive to their owner’s voice than a stranger’s, but they […]