Category: Fashion

Beyoncé and adidas launch their latest Collaborative Ivy Park collection, “Ivytopia”

adidas and Beyoncé’s IVY PARK have just launched their latest collaborative collection entitled, IVYTOPIA.  It’s described as “a journey to discover one’s own nirvana,” from the ongoing adidas x IVY PARK creative partnership. The website goes on to feel the fantasy. “A transformative utopia awaits you in a state of mind we call IVYTOPIA. The […]

Aerie is launching Smoothez, an “Anti-Shapewear” line

As Fashionista reports, Aerie is responding to the recent tidal wave of shapewear we’ve seen emerge in the intimates market with a new category billed as “anti-shapewear.” On July 21, the company announced the launch of Smoothez, a wide-ranging collection of first-layer pieces meant to be worn on their own or as a second skin underneath […]

Victoria’s Secret Launches “Bare,” Its First Fine Fragrance in Five Years

Victoria’s Secret is coming in hot with its first fine fragrance in five years. “Bare,” the brand’s latest scent, launched this week. According to the company, “Bare” celebrates individuality and self-expression. “Bare Eau de Parfum” includes an alluring blend of musky mandarin, floral Egyptian violet petals and warm Australian sandalwood. Victoria’s Secret says the fragrance […]

Tommy Hilfiger returns to New York Fashion Week for the Fall 2022 Season

After a three-year hiatus, Tommy Hilfiger is returning to New York Fashion Week. Slated for Sunday, September 11, the runway show is set to unveil the American designer’s Fall 2022 collection titled “See Now, Buy Now.” With intentions to expand the usual fashion show caliber, the event is set to be more of an experiential […]

Betsey Johnson teams up with Jennifer Behr on Butterfly Collection

Inspired by their recent collaboration on custom hair accessories worn by Olivia Rodrigo at this year’s Met Gala, WWD reports that Jennifer Behr has partnered with Betsey Johnson to create a limited-edition butterfly capsule collection. “Since I started designing, butterflies have always been a source of inspiration,” said Behr. “We love to reimagine the silhouette […]

Anderson .Paak, Vans’ New Global Music Ambassador, Collaborates for another Soulful and Stylish Shoe Collection

As Vans revamps its classic Vans series, the brand has tapped musician Anderson .Paak as its new face and global music ambassador for its “Classic Since Forever” campaign series.  It appears to be a perfect match of easy, soulful styles. If you keep up with Anderson .Paak, you’re probably familiar with the eight-time Grammy-awarded musician’s […]

Eileen Fisher launches Digital Fashion Platform to tackle Textile Waste

The Eileen Fisher Foundation (EFF) announces the launch of HEY FASHION!, a digital platform curated by Pentatonic that refines the complex topic of textile waste into tangible actions to initiate change, containing comprehensive content backed by key industry insights and rigorous research. HEY FASHION! exposes textile waste issues while conveying the financial, environmental and social […]

Prada’s Ongoing Efforts to Go Green appear to be Succeeding

Back in 2015, Prada’s co-CEO’s Miuccia Prada and Patrizio Bertelli announced that the storied fashion label would be ramping up its efforts to “go green.”  Seven years later, it looks like their efforts at sustainability are succeeding. According to the information published on their Prada Group website, between 2013 and 2014 the Prada Group allowed a 6% […]

Hugo Boss joins the Aston Martin F1 Racing team

German fashion brand Hugo Boss has announced it is returning to Formula One with the Aston Martin team, five years after leaving for the electric Formula E series, as Reuters reports. The deal, announced at the British Grand Prix and initially running until 2025, will see Boss branding on the F1 cars with immediate effect […]