Pop-Tarts is encouraging everyone to sketch out some blueprints and assemble their best Pop-Tarts gingerbread houses this holiday season (using the newly available Gingerbread flavor, or any of your other faves). And they’re also giving away $15,000 to one lucky winner who posts a photo of their best Gingerbread build on Instagram or Twitter.
“Rather than building the same quaint, cookie-cutter gingerbread houses this year, we hope families will consider a crazy good renovation instead,” Heidi Ray, the company’s Senior Director of Marketing said in a statement. “We are reintroducing Gingerbread Pop-Tarts to inspire a new era of gingerbread house building that’s modern, memorable, and most importantly, delicious. We hope the added incentive of the $15K prize will get fans into the spirit, the Pop-Tarts way.”
As Food & Wine reports, the company says that they hope that extra $15K will go towards the purchase price, the mortgage, or the rent on your real-life dream place — even if it doesn’t have cookies and crème countertops.
To enter the contest, you just have to post a photo of your Pop-Tarts Gingerbread House on Twitter or Instagram, tag the @poptartsus account, and use the hashtag #GingerbreadPopTartEntry. If you don’t have any Pop-Tarts on hand, that’s cool too: you can use store-brand toaster pastries, or hand-draw or digitally draw a photo of what your Pop-Tarts Gingerbread place would look like. The contest is open to legal residents of the U.S. who are 13 or older (full contest rules can be found on the Pop-Tarts website).
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Photo Credit: Timothy Ryan Wilcoxson /