BMW’s latest model, the XM Mystique Allure, is not a regular vehicle. It’s not inspired by any abstract ideas or speed, but rather by the British model herself and “high fashion materials,” according to the brand. BMW will present the car at the 77th Cannes Film Festival, where it is an official partner.
As WWD reports, for starters, the new car comes in the supermodel’s favorite color, ultramarine, a deep blue that can almost pass for purple and is finished in matte. The interiors feature rich velvet fabrications and shimmering, metallic sequins.
“Witnessing BMW’s vision for the BMW XM Mystique Allure come to life has been truly incredible. I feel deeply honored to have sparked the inspiration for their first high-fashion show car, which stands as a unique masterpiece in every aspect,” Campbell said. The collaboration with Campbell is a continuation from when the model starred in BMW’s XM car campaign in 2023.
The German car manufacturer has been working with film score composer Hans Zimmer on the sound experience of the car. Zimmer has been working on other projects related to sound with BMW since 2021.
It’s certainly been a stellar year for Campbell, who shot to supermodel status in the 1990’s. In June, Campbell will open her own major exhibition, “NAOMI In Fashion,” at the Victoria and Albert Museum in London’s South Kensington. The exhibition will run from June 22 to April 6, 2025, and trace her four-decade career.
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