On September 7, Gucci unveiled Billie Eilish’s ocean blue eyes as the new face of their Eyewear line.
As the brand’s website states, to reveal the latest Gucci Eyewear collection, Billie Eilish sets out on a dreamlike car ride through the scenic Los Angeles landscape. The campaign video culminates in a mysterious meeting involving two vintage cars, two sunglass styles, and two versions of Billie Eilish. One and the same, yet different, the dual personas portray how eyewear, just like cars, can reflect one’s image in an expanded way.
Envisioned by Alessandro Michele and captured by photographer Harley Weir under the art direction of Lina Kutsovskaya, suspenseful scenes showcase a selection of new retro-inspired styles that mirror the cinematic mood of the film, culminating in a moment of self-reflection,” the caption of the video reads before Eilish comes face to face with… herself.
“I love you,” she says from the driver’s seat of a vintage car parked at the top of the Hills. “I love you,” her second self responds in the dim light before the scene fades to black.
Echoing the designs of the new Gucci Eyewear collection, the campaign nods to the film noir genre with a rich color palette, unbalanced compositions, and high-contrast lighting. Within the narrative, Billie Eilish wears caravan sunglasses in black acetate, a pink cat-eye design, and a 1980s-inspired mask style. Enabling the protagonist to cross a transformational threshold in the imagery captured by Harley Weir under the art direction of Lina Kutsovskaya, each pair of eyewear reveals a different intention, motivation, and facet of personality.
Check out the entire Gucci Eyewear campaign featuring Billie Eilish on the brand’s Instagram page, here.
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Photo Credit: DFree / Shutterstock.com