For decades, Candy Corn was a mainstay of the Halloween season, but disappeared from view for the rest of the year. But that’s been changing in the past few years, as Brach’s been looking for ways to include pastel candy corn in Easter Baskets, red and green “Reindeer Corn” in Christmas Stockings, and in 2020, Brach’s went so far as to introduce Turkey Dinner Candy Corn to try to fill in the remaining autumn void.
But what about summer? Could there be a way to begin selling candy corn before October? As Food & Wine reports, earlier this year, Brach’s grabbed headlines by releasing an oddly savory line of Late Night Taco Truck Jelly Beans, and now, the brand is using a similar trick in the hopes of pulling candy corn consumption into warmer weather: Brach’s Tailgate Candy Corn, featuring unlikely flavors like “hot dog” and “hamburger.”
Available now exclusively at Walgreens, Tailgate Candy Corn features five different flavors that get increasingly un-candy-like: Fruit Punch, Vanilla Ice Cream, Popcorn, Hot Dog, and Hamburger. “The Tailgate Candy Corn flavor profile lends itself to an early-fall timeframe, perfect for football season, but with flavors like Hot Dog and Vanilla Ice Cream, why not bring them out at your next summer BBQ?!” Brach’s writes, hammering home their lust to sell candy corn 365 days a year.
“Brach’s, America’s #1 candy corn brand, has a long legacy of creating shared moments of celebration for families and friends,” Ferrara Candy, the brand’s parent company, said in a statement. “We’re always working on innovations that will take our fans on delicious flavor journeys, and we can’t wait to show you what’s next!”
Yes, but what about the rest of the year? If you follow Brach’s current trajectory, candy corn fans should probably expect some kind of red, white and blue “patriot corn” for Independence Day, green “shamrock corn” for St. Patrick’s Day, or red and pink “love corn” for Valentine’s Day coming any day now.
In the meantime, Brach’s Tailgate Candy Corn is being sold both in Walgreens stores and online nationwide at $3.49 for a single 11-ounce packet or $6 for two.
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