The Super Bowl is always a vehicle for auto ads, but Super Bowl 54 was the year of the electric vehicle. In previous years, there had never been more than one E.V. ad in the Super Bowl. This year, there were four. In a year when Fox reaped $5.6 million for a 30-second ad, […]
Maureen McCormick is returning to HGTV to co-host her own home-design series with designer Dan Vickery. Called “Frozen in Time,” the new series was announced in January at the Television Critics Association Winter Press Tour in Pasadena. “Maureen McCormick of ‘Brady Bunch’ fame returns to HGTV to help overhaul homes that are stuck in […]
For decades, consumers picked their food based on characteristics such as how it looked, tasted or smelled. Increasingly, shoppers are picking what they buy and consume depending on the role it plays in reducing the risk of disease and promoting good health. So-called functional foods have been sold in grocery stores and specialty outlets […]
For decades, consumers picked their food based on characteristics such as how it looked, tasted or smelled. Increasingly, shoppers are picking what they buy and consume depending on the role it plays in reducing the risk of disease and promoting good health. So-called functional foods have been sold in grocery stores and specialty outlets […]
Apple is no longer just closing one store in China over coronavirus worries — Apple is closing them all. The company is shutting down all its corporate offices, stores, and contact centers in mainland China through February 9th, according to a statement provided to Bloomberg’s Mark Gurman. Now that the coronavirus outbreak has killed over […]
Ford revealed in December that he would be taking his next runway show west to Los Angeles, debuting his fall 2020 collection just two days before the Oscars. “The decision to show in February in Los Angeles feels very natural to me,” Ford told WWD. “It is my home and has a strong impact on […]
Designers raised the stakes on Super Bowl style. WWD reports that in a perhaps unexpected twist, several fashion brands dropped Super Bowl LIV capsule collections to commemorate the biggest night in football, when the San Francisco 49ers went head-to-head with the Kansas City Chiefs in Miami. Balenciaga, Dsquared2, Off-White, Givenchy and Balmain were just some […]
In 2019, consumers embraced plant-based meats, ensuring this way of eating is not just a fad. But this growing movement will see a shift beyond the current “it” ingredient: pea protein. While soy has been a common meat analog for decades, pea protein has been a vital building block to many plant-based meat items recently. […]
Restoring and revitalizing an old or historic home has its challenges. Fans of HGTV’s popular series Home Town know that – and so do the show’s hosts Ben and Erin Napier. But what about breathing new life into an entire town that’s struggling and in need of some TLC? Now there’s a challenge. But that’s […]
It’s best to think of the Super Bowl as the Content Bowl; brands try to outdo each other with celebrity power, attempts at creating viral moments, and trailers for the biggest movies. This year, that included TikTok. TikTok aired a 30-second Super Bowl commercial during the game, leaning into the realness of its creator base. […]