Vipology Staff Writer

It’s National Endangered Species Day, but the 52 year-old Act is in Political Danger

California Condor preparing to take flight

May 19 is National Endangered Species Day. Thanks to the Endangered Species Act, in effect since 1973, almost two thousand of endangered species once thought to be on the brink of extinction have had a resurgence. But that could all come to an end this year. The Trump administration is proposing to significantly limit the […]

Max is once again HBO Max

HBO Max logo surrounded by popcorn

Yes, Max is reverting its name back to HBO Max. Warner Bros. Discovery announced the rebrand, marking the fourth name change for the streaming service in the last decade, according to Variety.  The change is happening this summer, just over two years after the company dropped “HBO” from the name to become simply “Max”.  The decision […]

Lacoste Blends Sport and Style with New Campaign, “Play With Icons”

Man wearing backwards baseball cap with Lacoste Alligator emblem and t-shirt with Lacoste label

After last year’s successful “Play Big” campaign, Lacoste is back — and turning up the volume, with “Play With Icons,” a fresh take that dives into what makes the brand so timeless. This year, Lacoste doubles down on what it does best: blending sport and style through iconic pieces worn by some of the best players to […]

KFN Launches New Vision for New York Fashion Week, with CFDA’s Blessing

Overhead view of models on catwalk during New York Fashion Week

New York Fashion Week (NYFW) has faced challenges in recent years as sponsorship dollars dried up and the search for suitable venues has spread the calendar map all over the city. Designers and attendees have agreed: something needs to change. This September, it will, thanks to newly-formed organization KFN, which soft launched in February. As Vogue Business reports, […]

Krispy Kreme Celebrates an Iconic Game’s 45th Anniversary with “Pac-Man Doughnuts”

Pac-Man Arcade Game

Krispy Kreme is back at it with an all-new partnership, and this one will have you chowing down on video wafers and fleeing from ghosts. As Food & Wine reports, this week, the North Carolina-based doughnut chain announced its new “a-maze-ing collaboration” with the video game giant Bandai Namco Entertainment America to honor Pac-Man’s 45th […]

The Government has Stopped Testing for Bird Flu, but that Doesn’t Mean It’s Gone Away

Flock of chickens

In late 2024 and into early 2025, headlines were everywhere discussing the potential dangers of H5N1, otherwise known as avian influenza, or more simply, the bird flu. As Food & Wine reports, during that time hundreds of millions of birds, including millions of egg-laying hens, needed to be culled, resulting in a massive egg shortage that caused […]

The Night Sky is Going to Get a lot more Cluttered: FAA Clears SpaceX for More Starlink Launches

View of earth from space dotted with satellite debris

SpaceX has received approval to increase the number of launches for its Starship vehicle, which will carry next-generation Starlink satellites into orbit and usher in gigabit speeds for Starlink. As PCMag reports, the FAA previously limited the launches to five per year from SpaceX’s HQ in self-named Starbase, Texas. But on Tuesday, the federal agency effectively raised […]

Apple’s iOS 19 Rumored to have AI-powered Battery Management

Man holding Apple iPhone

We’ve still got about a month until Apple‘s WWDC 2025 event, but that hasn’t stopped the rumors from flying about potential iOS 19 announcements. As Endgadget reports, the latest brings a new one from Bloomberg‘s Mark Gurman, who reports that Apple is working on a new AI-driven battery management feature for its next operating system update. According to his sources, Apple will use […]

Don’t Be Jealous: Marc Jacobs Teams Up with Doja Cat for a Dual Reveal

Doja Cat

For its Pre-Fall 2025 campaign “Staycation,” designer Marc Jacobs has teamed up with Doja Cat to debut not just the brand’s latest Dual Bag collection, but also a sneak peek at her unreleased track “Jealous Type,” from her upcoming album Vie. It’s a double reveal that feels unexpected, but totally on point. As Hypebae reports, the vibe is unmistakably summer in the […]