Vipology Staff Writer

Gentle Monster taps Tilda Swinton to lead the Eyewear Brand into a “Bold” New Era

Gentle Monster, the South Korean luxury fashion eyewear brand, is back with another major launch, but this time, it’s not exactly a killer brand collaboration. As Hypebae reports, hot on the heels of collabs with the likes of Mugler, Maison Margiela and Bratz, the cult-loved eyewear label has set its sights on a different kind of partnership this time around. […]

Maker’s Mark’s Coveted Cellar Aged Bourbon Is Back for 2025 — Here’s What’s in the Bottle

Bottle of Maker's Mark Bourbon Whisky next to glass of whisky on the rocks

In 2023, Maker’s Mark surprised bourbon enthusiasts by releasing its first age-stated bourbon whiskey, Maker’s Mark Cellar Aged. Unlike other whiskeys — which are usually aged in warehouses — the Cellar Aged bottlings spend around half of their maturation cycle aging in Maker’s Mark’s limestone cellar. Now, as Food & Wine reports, the Cellar Aged series […]

The American Shift to Less Alcohol Mirrors Tobacco Cessation, and Industry Giants are Feeling the Pressure

woman in background putting hand out to push away alcoholic drink in foreground

Only 54% of drinking-age Americans consume alcohol today, according to a recent poll from Gallup, the lowest proportion since the survey began in 1939. Even those who do drink are partaking less, by a factor of nearly half. As Yahoo Finance reports, Americans are drinking less, and cultural connotations around alcohol consumption have shifted. The number […]

Elon Musk to Take on Microsoft With ‘Macrohard’

Elon Musk in front of Tesla X backdrop

Elon Musk’s latest AI venture, Macrohard, takes a playful swipe at Microsoft while aiming to compete in AI‑driven software development. As Windows Central reports, Elon Musk is doubling down on his efforts in the generative AI landscape. On top of his xAI company, which recently acquired X (formerly Twitter) for $33 billion, the billionaire announced plans to […]

Here’s a Home Improvement Project to tackle this Labor Day Weekend: Build a Patio & Fire Pit

Backyard Fire pit surrounded by patio chairs

Labor Day weekend is a great time to tackle all the projects you’ve been putting off in the name of summer fun. With fall rapidly approaching, now is the time to buckle down and check all your home improvement plans off the to-do list before the cold weather hits. Don’t know where to start?  Well, […]

Jeremy Scott, Central Cee and Sarah Jessica Parker are just a few of the Stars Featured in UGG’s New “Iconic” Campaign

Sarah Jessica Parker

UGG just dropped its Fall/Winter 2025 campaign and the lineup is pretty stacked. Titled “Iconic From the First Step,” the new visuals feature everyone from Jeremy Scott to Sarah Jessica Parker, each sporting the new collection in their own unique way.  As Dazed reports, UGGs have come a long way since they were first seen slopping around wet high streets up […]

Cracker Barrel’s New Logo Makeover Backfires – Badly

Old Cracker Barrel logo under magnifying glass

Cracker Barrel has served up a redesign of its iconic folksy logo as something minimalist and modern, but some customers – and Wall Street traders – are sending it back to the kitchen. As USA Today reports, the 55-year-old restaurant and retail store chain, based in Lebanon, Tennessee, announced on Aug. 19 changes to its logo, […]

Verizon Wants to Reinvent the Home Phone Number With a ‘Family Line’

Smiling young woman using landline phone

Verizon’s updated online safety and digital wellness tools for families include a feature that may only resonate with those over a certain age: a reboot of the “landline.” As PCMag reports, the new Verizon Family Plus, announced Thursday, combines software for parents to monitor kids’ online use and real-world locations and spot and block online scams, among other things. But it […]