Vipology Staff Writer

Which Fashion and Beauty Retailers Are Most Impactful as Brand Partners?

Entrance to a Sephora store

In the wake of the pandemic-era direct-to-consumer resurgence, retailers have staged quite the comeback. As Fashionista reports, for fashion, lifestyle and beauty brands, retailers serve as key strategic partners (not just points of sale) in “driving brand growth, visibility and conversion,” according to a new Launchmetrics report on maximizing retail partnerships. The opportunity for brands to […]

Apple’s latest M5 Series Products Set to Arrive This Week

Apple store with brightly lit Apple icon in front

Apple launched brand new iPhones, Apple Watches, and AirPods in September, but has no plans to slow down. It’s preparing to launch two to three products as early as this week, Bloomberg‘s Mark Gurman reports. As PCMag reports, unlike last month’s in-person event at Apple Park, the upcoming announcements will be made online. They will mainly circle around Apple’s latest […]

What’s a Nor’Easter?

Snow plows in a nor'easter blizzard

A powerful coastal storm, dubbed a “nor’easter,” tracked up the East Coast over the weekend and into the start of the new week, bringing pounding surf, heavy rain and gusty winds that flooded streets, eroded beaches and snarled travel from the Carolinas to New England. The storm’s strongest impacts were felt along the shoreline, where […]

October 13 is Metastatic Breast Cancer Awareness Day

Female doctor wearing lab coat and stethoscope holding pink breast cancer ribbon

We’re in the middle of National Breast Cancer Awareness Month, but advocates and medical professionals have set aside a special day to focus solely on Metastatic Breast Cancer (MBC). Here’s why…. What is Metastatic Breast Cancer? According to the Cleveland Clinic, Metastatic Breast Cancer is the most advanced stage of breast cancer. MBC is also classified […]

Angel Reese will walk in 2025 Victoria’s Secret Fashion Show

Angel Reese

WNBA all-star Angel Reese will walk in the 2025 Victoria’s Secret Fashion Show on Oct. 15. Reese will be the first-ever professional athlete model to walk in the brand’s show. The 2025 Victoria’s Secret Fashion Show will also mark Reese’s first appearance as the newest Victoria’s Secret Angel.  According to VS, “Two-Time WNBA All-Star, Angel Reese will walk in […]

Chrysanthemums: When to plant and how to grow Fall’s Favorite Flower

wagon cart full of blooming chrysanthemums of various colors

Fall is Mum (short for Chrysanthemum) season, but if you’re thinking about putting some of these beauties in your yard or planters for some show stopping autumn color, you need to know the 411 on when and how to grow Fall’s Favorite Flower. First, there are garden mums and florist mums, and the difference is […]