After years of uncertainty surrounding its future, Marc Jacobs is finally seeing movement toward a new chapter.
As Oui Speak Fashion reports, the long-rumored sale of the brand by LVMH Moët Hennessy Louis Vuitton (LVMH) appears to be taking shape, with Authentic Brands Group (ABG) emerging as the leading contender. Known as a master of brand revitalization, ABG is being viewed as a potential driving force behind Marc Jacobs’ next evolution.
Led by founder Jamie Salter, ABG has built a vast portfolio that includes major names such as Barbra Streisand, Reebok, and Brooks Brothers. The company’s expertise in managing and licensing global brands could hold the key to reigniting the Marc Jacobs label and restoring its commercial and cultural relevance.
The news was first reported by Lauren Sherman of the U.S. media outlet Puck, who noted that negotiations between LVMH and ABG are already underway. For LVMH, the move marks a strategic decision amid a broader portfolio reshuffle, following reports of its plan to divest its stake in Fenty Beauty. Together, these developments underscore a generational shift within the world’s largest luxury group.
If the deal goes through, Marc Jacobs could once again reclaim its position as a darling of pop culture—revived, reimagined, and ready to shine in a new era.
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