As active and retired theater kids around the world prepare to see “Wicked” in theaters on Nov. 22, fashion and beauty brands are wway ahead of the game, cashing in on the community’s eager festivating by collaborating with the movie itself.
As Fashionista reports, although the “Wicked” musical and its Broadway merchandise have been around for more than 20 years in New York City, the upcoming global release of the film and its growing list of brand partnerships are opening the door for a whole new group of Ozians to celebrate the magic of Elphaba and Glinda’s story.
With an array of Shiz University-approved school bags, wickedly wonderful clothing collections and even a nine-piece R.E.M. Beauty makeup collection by Glinda (Ariana Grande) herself, there’s no shortage of products for “Wicked” fans to embrace ahead of the movie’s debut.
Below, find all of the announced “Wicked” collaborations… so far.
Voluspa x “Wicked” Home Fragrances
Home fragrances brand Voluspa has teamed up with “Wicked” to release two new scents — Glinda’s Perfectly Pink Yuzu and Elphaba’s Bewitching Banyan Forest. Each will be available as a candle or diffusers. Shop the collaboration here.
R.E.M. Beauty x ‘Wicked’ Capsule
Ariana Grande, who stars as Glinda in “Wicked,” has released a capsule collection of makeup and skin-care products through her beauty brand R.E.M. Beauty. It includes Glinda and Elphaba-specific sets with eyeshadow, eyeliner, lipstick and more inspired by each character. Under-eye masks, glow drops and a full “Ozdust” eyeshadow palette are also available. Shop the limited-edition collection here.
OPI x ‘Wicked’ Nails Collection
OPI has released two limited-edition nail polish collections inspired by the “Wicked” movie. Shade names include “Oz-mazing,” “Let’s Rejoicify,” “Thrillifying” and more. The collaboration also includes an express press-on kit in four variations. Shop them all here.
Aerie x ‘Wicked’ Collection
Aerie has teamed up with “Wicked” to release a collection of sweatshirts, sleep sets, sleep masks, totes and more featuring imagery and quotes from the new film. Shop the collaboration here.
Forever 21 x ‘Wicked’ Jerseys
Forever 21 has released two jersey designs representing “Wicked” main characters Elphaba and Glinda. The styles are available in standard, plus and children’s sizing. Shop the collaboration here.
Conair x ‘Wicked’ Hair Products
Conair has partnered with “Wicked” to release a variety of branded products including blow dryers, flat irons, satin towel wraps, pillowcases, hair accessories and more. Shop the collaboration here.
Cambridge Satchel x ‘Wicked’ Collection
British leather goods brand Cambridge Satchel has teamed up with “Wicked” on a 23-piece collection of exclusive handbags, bag charms, spell books and more inspired by the movie. Shop the release here.
Beekman 1802 x ‘Wicked’ Skin Care and Body Care
Beekman 1802 has launched a 10-piece skin- and body-care collection with “Wicked,” including bar soaps, body creams, mud masks and blemish patches inspired by the movie’s characters. Shop the drop here.
H&M x ‘Wicked’ Capsule Collection and TEE’s
H&M is gearing up to launch a 12-piece clothing collection in collaboration with the “Wicked” movie. Dramatic blazers, draped dresses and more will be available to shop Oct. 8 at hm.com and in select H&M stores.
But that’s not the only Wicked-themed merch H&M has up its sleeve. The mega fashion store brand has released three boxy-fit T-shirts featuring the “Wicked” logo and various images of stars Cynthia Erivo and Ariana Grande. Shop the shirts here.
It Cosmetics x ‘Wicked’ Brush Duo
It Cosmetics has collaborated with the “Wicked” movie on a character-themed brush duo. Use the Elphaba foundation brush to paint yourself green and the Glina blush brush to add a pop of pink to your look. The set will be available to shop at Ulta stores and at Ulta.com starting Oct. 6.
Aldo x ‘Wicked’ Collection
Aldo has partnered with the “Wicked” film on a collection of Glinda and Elphaba-inspired footwear, handbags, sunglasses and more accessories. The collection will be available to shop at aldoshoes.com on Oct. 17.
Béis x ‘Wicked’ Travel Collection
Travel brand Béis has teamed up with “Wicked” to release four new bag styles (The “Wicked” Weekender, Tote, Backpack and Toiletry Kit). The collection also includes bubble-inspired versions of the brand’s signature Roller luggage, available in pink and green ombré colorways. Shop the release Oct. 9 at beistravel.com.
Stanley x ‘Wicked’ Collection
Launching Oct. 13 at Target, Elphaba and Glinda-themed Tumblers from Stanley will be available to shop in select Target stores and online here.
Target x ‘Wicked’ Clothing Collection by Paul Tazewell
Designed by the “Wicked” film’s costume designer Paul Tazewell, Target has released a clothing line for adults and kids inspired by the movie. The first release (Oct. 6) of the collection includes apparel, shoes, accessories and home items. The second release (Nov. 3) will include graphic T-shirts, Shiz University cardigans and more. Browse the collection here.
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Photo Credit: Sky Cinema / Shutterstock.com