Craving the kick of Flamin’ Hot Cheetos with a refreshing lemon-lime aftertaste? No? Well, too bad, because the strange food/drink combo you never knew you wanted means you can have your hot Cheetos and drink ’em too.
The latest Cheetos food collaboration with Mountain Dew (now branded very millennial-y as MTN DEW) has just hit the shelves. Here’s everything to know about what may be the grossest and/or most genius beverage idea yet.
MTN DEW Flamin’ Hot promises your taste buds sweetness and spice — without the orange fingers. Since the last year has brought us hot Cheetos ice cream, mac and cheese, and popcorn (not to mention there’s literally a movie in the works about this snack and its cultlike following), it’s no surprise that this new partnership upholds the trend of Americans getting into everything hot Cheetos.
The limited-edition soda became available exclusively at the online DEW Store as of August 31. Interested food thrill-seekers will be limited to two cases per purchase. And to promote what’s sure to be a TikTok-tries-it-phenomenon, MTN DEW is partnering with “sweet and spicy” influencers, including @BaddieWinkle and @grannycoybundy, to bring the taste to life.
And in case that wasn’t enough, in addition to the soft drink, which one MTN DEW marketing executive refers to as “one of our most provocative beverages yet,” PepsiCo is launching a Flamin’ Hot apparel line with contemporary clothing brand Broken Promises. The collection includes hot hoodies, T-shirts, sweatpants, and more. You can also now buy the fire ’fits on Broken Promises’ website.
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